Black Friday Deals for Mamas Who Deserve to Invest in Themselves

November 17, 2025

Can we be real for a second? Black Friday is usually about running around looking for the perfect gifts for everyone else on your list. The kids. Your partner. That friend who's impossible to shop for. But here's a question we want you to ask yourself this year: What about YOU, mama?



When was the last time you actually put yourself on your own shopping list? When did you last invest in something that supports your wellness, your fitness for moms journey, or just makes you feel good? If you're drawing a blank or feeling that familiar twinge of guilt, we get it. We've seen it in the faces of the over 300 pregnant and postpartum mamas we've worked with.


This Black Friday, we're flipping the script. We're here to remind you that investing in yourself isn't selfish. It's necessary. And with all the incredible deals happening right now, there's never been a better time to prioritize your health, happiness, and self-care. Because when you take care of yourself, you show up better for everyone else too.

The Challenge So Many Mamas Face

Picture this: It's been one of those weeks. You've barely had time to sit down, let alone work out. Your coffee went cold three times before you finally finished it. You caught a glimpse of yourself in the mirror and barely recognized the tired mama staring back. You know you need to make time for fitness and self-care, but between the kids' schedules, work demands, and everything else, you just can't figure out when or how.



Sound familiar?


Here's the thing we hear from mamas in our community all the time: "I know I should take care of myself, but I feel guilty spending money on me when there are so many other things the family needs." Or maybe it's, "I don't have time to get to a gym, so what's the point?"


We totally understand. Through our work with hundreds of mamas, we've witnessed this struggle firsthand. We've seen the exhaustion, the guilt, and the constant prioritization of everyone else. That's exactly what inspired us to create ABC Fit Collective in the first place.


As partners in both business and life, Sabrina and I built the ABC Fit Virtual Gym because we saw a gap. Mamas needed a solution that worked for real life, not some fantasy version where you have endless time and energy. You needed postnatal fitness programs that understood your changing bodies. You needed a virtual gym for moms with options that fit into nap times and early mornings. You needed a community that got it.


And here's the beautiful part: Black Friday is giving you the perfect opportunity to finally invest in yourself without the guilt. These deals make self-care for moms more accessible than ever. So let's dive into the best Black Friday offerings that will support your wellness journey, all from brands we know and trust.

Your Black Friday Self-Care Shopping Guide

1. Give Yourself the Gift of Sustainable Fitness: ABC Fit Virtual Gym Membership

Let's start with what we know works because we built it specifically for you. The ABC Fit Virtual Gym is designed for busy mamas who need flexibility without sacrificing results. No commute. No childcare hassles. No judgment. Just effective workouts you can do at home, on your schedule.


Whether you're navigating postnatal fitness, working on rebuilding your core strength, or simply trying to carve out consistent time for movement, our Virtual Gym has programs tailored to where you are right now. You'll get access to pregnancy-safe workouts, postpartum recovery programs, and strength training designed specifically for the challenges mamas face.

We've spent years training pregnant and postpartum women, and we've poured all that expertise into creating programs that actually work for your body and your life. Every workout is designed with your unique needs in mind, whether you're dealing with diastasis recti, pelvic floor concerns, or just trying to rebuild strength after baby.


Plus, you're joining a community of other mamas who are on the same journey. We celebrate wins together, support each other through challenges, and remind each other that taking time for fitness for moms isn't selfish. It's essential.


Black Friday is the perfect time to finally commit to yourself. Join the Virtual Gym with a 30-day free trial and start 2025 feeling strong, confident, and supported.

2. Fuel Your Body Right: Clean Simple Eats

Let's talk nutrition. We know you're busy, and spending hours meal prepping isn't always realistic. That's where Clean Simple Eats comes in. Their protein powders, meal replacements, and snacks are designed by a mama who gets it.


Whether you need a quick post-workout protein shake, a nutritious breakfast you can grab on the go, or healthy snacks that actually taste good, Clean Simple Eats has you covered. Their products are clean, delicious, and make nourishing your body simple (it's literally in the name!).


This Black Friday, stock up on the essentials that keep you energized and feeling your best. Your body deserves high-quality fuel, mama.


Use code KRISTIE at checkout to get 10% off your Clean Simple Eats order!


Some of our favorites:

3. Comfort Meets Style:  HatchGal

Self-care isn't just about what you do. It's also about how you feel while you're doing it. HatchGal offers stylish, comfortable pieces that help you feel put together without sacrificing comfort (because let's be honest, comfort is non-negotiable in mama life).



From cozy loungewear perfect for at-home workouts to maternity pieces that make you feel confident and beautiful, HatchGal understands what mamas need. They also offer wellness products like aromatherapy diffusers and relaxation essentials that transform your space into a self-care sanctuary.

Black Friday is the ideal time to refresh your wellness wardrobe and create a home environment that supports your relaxation and recovery.


Check out HatchGal's Black Friday deals and treat yourself to comfort that doesn't compromise on style.

4. Skincare That Works: Clearstem Skincare

When was the last time you had a skincare routine that felt like true self-care rather than just another task? Clearstem Skincare creates clean, effective products that are both acne-preventing and anti-aging, all without harsh chemicals.


Taking a few minutes each morning and evening for your skincare routine can be a powerful act of self-love. It's a moment to reconnect with yourself, to care for your body, and to feel confident in your skin. As an added bonus, it’s also pregnancy and breastfeeding-safe!


This Black Friday, invest in products that help you glow from the inside out. Your skin will thank you.


Use code KRISTIE at checkout for 15% off your Clearstem purchase!


Must-try products:

  • VITAMINSCRUB - Gentle exfoliation that reveals brighter skin
  • HYDRAGLOW - Lightweight moisturizer that actually hydrates
  • CELLRENEW - Anti-aging serum that delivers results.

5. Support From the Inside Out: Needed

Wellness isn't just what you do externally. It's also about nourishing your body from within. Needed offers premium supplements designed specifically for mamas at every stage, whether you're pregnant, postpartum, or just trying to maintain your health while keeping up with your little ones.


Their products support energy levels, hormonal balance, and overall wellness. Because you can't pour from an empty cup, and sometimes our bodies need extra support to keep up with the demands of mama life.


Black Friday pricing makes it easier to stock up on the supplements that keep you feeling your best.


Use code ABCFIT for 20% off your Needed purchase.

6. Everything You Need in One Place: ABC Fit Collective's Amazon Storefront

We know shopping can be overwhelming, especially when you're trying to figure out what actually works. That's why we've curated our Amazon storefront with all the products mamas in our community can't live without.


From resistance bands and yoga mats to foam rollers and activewear, we've done the research so you don't have to. These are products we use in our own training and recommend to our Virtual Gym members all the time. Through working with hundreds of mamas, we've learned exactly what tools make the biggest difference in your fitness journey.


With Amazon's Black Friday deals, you can stock up on fitness essentials without breaking the bank.


Check out our storefront here and take advantage of Black Friday savings!

Making the Most of Black Friday for YOUR Wellness

Now that you've got your shopping list ready, here's how to actually make this investment in yourself count:



Create Your Self-Care Budget

Before you dive into Black Friday shopping for everyone else, set aside a specific budget just for YOU. It doesn't have to be huge. Even $50-$100 dedicated to your wellness sends a powerful message to yourself that you matter. Write it down. Protect it. Don't let yourself talk out of it.


Start With What You'll Actually Use

We get it. The deals are tempting and it's easy to go overboard. But the best investment is in products and programs you'll actually use consistently. If you've been wanting to start working out at home, the Virtual Gym membership is your foundation. If you struggle with nutrition, prioritize the Clean Simple Eats products. Choose based on where you need the most support right now.


Schedule Your Self-Care Time

Here's the truth: buying fitness and self-care products means nothing if you don't actually use them. Once you've made your purchases, immediately schedule time in your calendar for your workouts, your skincare routine, or whatever self-care you've invested in. Treat these appointments with yourself as non-negotiable. Because they are.


Join the Community

Self-care and fitness for moms is so much easier when you're not doing it alone. When you join the ABC Fit Virtual Gym, you're not just getting workouts. You're getting a community of mamas who understand the struggle, celebrate your wins, and keep you accountable. We're here supporting you every step of the way. Connect with us, share your journey, and let us support you.


Give Yourself Grace

This is important. Investing in yourself doesn't mean you have to be perfect. You don't have to work out every single day. You don't have to have a flawless routine. What matters is that you're showing up for yourself, even imperfectly. Some weeks you'll crush your workouts. Other weeks you'll barely manage one. Both are okay. Progress isn't linear, mama.

The Bottom Line

Mama, we need you to hear this: You are worth the investment.

Not someday when life calms down. Not when the kids are older. Not when you have more time or more money or more energy. Right now. Today. This Black Friday.



Self-care for moms isn't a luxury. It's a necessity. When you take care of yourself, when you prioritize your fitness and wellness, you're not taking away from your family. You're giving them the best version of you. You're teaching your children that self-care matters. You're modeling what it looks like to value yourself.


Every workout you complete, every healthy meal you choose, every moment you dedicate to your wellness is an act of love. Not just for yourself, but for everyone who depends on you.


These Black Friday deals are removing the barriers. The cost. The excuses. The guilt. They're giving you permission to finally say yes to yourself.

So what are you waiting for? Your fitness journey, your wellness transformation, your commitment to self-care starts now. Not January 1st. Not next Monday. Now.


Ready to invest in yourself this Black Friday?


Join the ABC Fit Collective Virtual Gym today and start your journey to feeling strong, confident, and supported. Use these incredible Black Friday deals to stock up on everything you need to make 2025 your strongest year yet.

Because you deserve to feel good. You deserve to be healthy. You deserve to invest in yourself.


And mama? You are absolutely worth it.

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